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The volume of Google searches for the keyword gloat peaked sharply in the week following the US presidential election. While the winning party's sense of validation in the aftermath of the polls closing is to be expected, this year's elections had the backdrop of a confrontation pitting the expertise and judgement of political gurus against polls and statistical models designed to forecast the Electoral College tallies.

The New York Times' FiveThirtyEight blog estimated President Obama's chances of winning at over ninety percent on the eve of the election based on simulations run by Nate Silver, the site's now famous founder. While most reputable polls of the tightly-contested battleground states suggested Mr. Obama had the clearest path to victory, many prominent conservative commenters, citing various reasons to be dismissive of public opinion polls, confidently predicted a win for their candidate. Former Bush era deputy chief of staff, Karl Rove was so convinced of a Romney win that he futilely challenged the Fox News Decision Desk for calling the State of Ohio for president Obama during Fox's election night coverage.

As liberals bask in post-election vindication, much praise has been showered on the army of geeks the Obama campaign deployed to track the electorate, target their advertising and hone their turnout operation. In an election that came down to small percentages, data and data-driven techniques were big winners.


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